No, it is! Because you want to escape your reality. I don’t want to say that the dance scene is the opposite of reality, but things have been so. I’ve been having tons of hits in the UK lately, because I’m just making positive music, feel good music. It was the 2008 financial crisis, a terrible situation. “I Gotta Feeling” with the Black Eyed Peas was also at the end of a massive crisis. When you see even an artist like Ed Sheeran doing a comeback single that is dance music, this is is no accident. It’s the strongest it’s been for years, at least in Europe, maybe not here in America, but it’s going to come. In moments of crisis, I always music that makes you feel good and lets you forget everything is winning, and in this moment dance music is back so strong.
I’ve been doing this my entire life, so I’ve seen the different waves with the trends of what’s hot, what’s less hot, and I feel like dance music was going a little bit down, because hip-hop was so strong. But I’m telling a lot of clubs and festivals that at the same time, we are going to have the best years we’ve ever had. Obviously in my industry it was very hard because a lot of people - technicians and even artists - lost their jobs and had to pick a normal job because they couldn’t survive. Now that live events seem to really be coming back amidst the ongoing pandemic, what’s your take on where the dance scene is at and where things are going? The move created a financial peace of mind - and allowed Guetta to focus on making his next round of hits.īelow, Guetta reflects on why he was nervous to release “Titanium,” the decision to sell his catalog, and why he’s feeling so good about where rave is headed. Yet hits like “Titanium” are also helping Guetta step into his future, with the French producer selling his catalog to Warner in a deal announced this past June for an estimated $100 million. The anniversary celebrations around “Titanium” have, in fact, been sparse, with Guetta and his producing partner Morten dropping a Future Rave remix at August’s Creamfield’s festival in the UK, Guetta’s first show back after the pandemic.
#DAVID GUETTA SIA TITANIUM VIDEO FULL#
With an enthusiasm that’s palpable even across a video call, Guetta is happy to reflect on “Titanium,” but revisiting the hits isn’t high on his current to-do list. “I am doing this interview because it’s Billboard,” he says, “but I told my management that I’m not going to do a full campaign to speak about the past, because I’m more interested in the future.” The 60 Greatest Dance Songs of the Decade: Staff List
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